Insights

Three things worth writing down

Questions I answer on the phone often enough that they should be written down properly instead. These three are in progress — what each one will cover is below, honestly, rather than a page of stock articles pretending to be a blog.

No newsletter, no gated PDF, nothing to sign up for. When one goes live it goes live here.

Local SEO Being written

Why your shop doesn't show up in the next town over

You drive to Calera every week and you've never once appeared on the map for it. That isn't a mystery and it isn't your fault — the map pack is built around where Google thinks you are, not where you're willing to go.

What proximity actually does to your ranking, town by town

Why a service-area page is not the same as a fake second address

The handful of towns worth chasing versus the ones that will never pay off

Call handling Being written

What a missed call actually costs

Not the scary number an agency puts on a slide. The arithmetic you can do yourself with your own average ticket, your own callback rate, and an honest count of how many people ring the next shop on the list instead of leaving a voicemail.

How to count your real missed calls from records you already have

Why the storm-week spike matters more than the monthly average

When the honest answer is a person, not an answering system

Workflow Being written

The paperwork gap between the job and the invoice

The work is finished on Tuesday and the invoice leaves on the following Thursday, because it lives in a truck, on a phone, in someone's head. Nine days of your money sitting in a glovebox is a cashflow problem dressed up as an admin problem.

Mapping the actual handoffs between finishing work and getting paid

Which step to automate first, and why it's usually not the one that annoys you most

What breaks when a crew has to change how they close out a job

Don't wait for the article

All three of these are answerable in twenty minutes on the phone, about your shop specifically, which is better than any article about shops in general.

Talk through the bottleneck Or call (580) 200-1212

Suggest one

If there's a question you keep having to answer for your own customers, or one nobody will give you a straight answer on, send it over. It's a better use of my writing time than guessing.