What a trade-business website must do before you pay for ads
Six things have to work first. Ads pointed at a broken intake process just buy you more missed calls.
Websites and automation that help trade businesses catch more work
Job Catch builds practical systems for the gap between a customer looking for help and a job getting booked — websites, local visibility, call handling, and workflow automation.
Managed, not handed over. It's not a DIY site assembled for you — I build it, I run it, and I fix it. Without an agency's overhead priced into every invoice.
Found
local visibility
Trusted
trade website
Answered
AI receptionist
Booked
intake + calendar
Followed up
automation
Website hosting and infrastructure background — a hosting company that supported roughly 1,000 sites on self-managed servers.
Extensive experience in the home service industry — ownership, payroll, scheduling, and the phone that has to get answered.
Based in Durant. Working across southern Oklahoma, Texoma, and nearby North Texas.
A job is a chain of handoffs. You lose the work at whichever link is weakest.
Somebody's AC quits at seven at night. They search, they land on a site, they call or fill out a form, and they wait for a human. Then they either get booked, or they call the next shop.
Most shops around here don't have a marketing problem. They have one broken link — and it's usually not the one they were about to buy a fix for. I find the weak link and repair that. I don't sell every tool to every shop.
Services
The problem: most trade sites are a business card nobody can call from. The fix is real service pages, the towns you actually drive to, and a phone number a thumb can hit — with the domain and accounts in your name.
Trade websites →Google can't recommend what it can't read. Crawlable structure, Search Console, consistent business information, and pages built from questions customers actually ask. No guaranteed rankings.
Local SEO →The line still answers while you're under a house. Takes the name, the address and the problem, texts you a summary, books when your calendar rules allow it, and falls over to your cell. It says it's AI on every call, for full transparency.
AI receptionist →Right now you are the integration between four apps. Form to job system, call summary to calendar, quote follow-up that goes out without you remembering. What connects depends on the tools you already run.
Workflow automation → How the work happens
Four steps, and you can stop after any of them
01
Inspect the bottleneck
One call. Where leads come from, what happens when the phone rings, what happens after.
02
Scope the smallest useful fix
Written scope, fixed price, stated exclusions. Often one module, not four.
03
Build it and connect it
Tested against your real call and intake flow, handed over with the accounts in your name.
Measure what changed
Calls, forms and inquiries I can see. Booked jobs and hours saved come from your numbers, not mine.
Why Jake
“I live at the intersection of the technology and home service industries.”
From owning a web hosting company with over 1,000 sites hosted to owning and operating a home service shop with 13 employees, I know what it's like to have bottlenecks in your digital marketing and sales flow. I also know what that does to both payroll and your bottom line. I estimate commercial roofing now, which is how I ended up watching good shops lose work at the handoff.
More about how I work →Insights
How to measure what missed calls are costing your shop
A thirty-day baseline you can run with a notepad, using gross profit instead of headline revenue. Copyable table included.
Tell me where the work is getting stuck.
One call, no deck. If the fix is a two-hundred-dollar setting change in something you already pay for, I'll tell you that instead of selling you a website.